Etch Effect Window Graphics

Etch Effect Window Graphics - AppliedEtched windows are very well known and a number of means and practices exist which support their manufacture including Etch Effect Window Graphics.

Glass used in glazing typically comprises a glass sheet, a pane, of the required dimension with a first and second surface. Both of these surfaces are substantially plane and substantially parallel to each other. Such a pane yields a uninterrupted view through. The view may have a slight colour cast which is dependent upon the body colour of the glass which is often greenish. Low iron glass varieties do not have such a tint.

To achieve a decorative effect, privacy or branding, glass is sometimes etched. One means of etching glass is with the application of a chemical such as hydrogen fluoride. Such a chemical will modify the plane nature of the glazed surface to which it’s applied imparting a finish that tends toward structured, micro-crystals when observed at high magnification. This finish obstructs the clear view and yet admits light and contrasts dramatically with surrounding unmodified areas.

Glass can be etched mechanically too. The most popular means of mechanically etching glass is with an abrasive medium, such as aluminium oxide or garnet, blasted at great speed using compressed air through a suitable stencil. This imparts an effect similar to that achieved by chemical etching and, like chemically etched glass, the effect is permanent.

Both sandblasting and chemical etching are difficult and disruptive in their application to installed glass in situ. The permanent nature of the application is sometimes not desired. Some studies indicate that mechanical modification of glass can be the source of weaknesses and stress concentrations sometimes causing cracks to propagate.

Contemporary etch effects are achieved using the application of an etch effect film so creating Etch Effect Window Graphics. An etch effect film is typically self adhesive and is simply cut, using a computer driven cutting plotter, to the shapes required, which are then applied to the glass. The effect is dramatic, barely distinguishable from etched or blasted markings and can be removed when required.

Etch effect films are available in considerable variety each imparting its own effect to Etch Effect Window Graphics. For example, films are available with inclusions in the mass of the material that sparkle in direct light. Films are also available in that impart a slight colour. More recently, films that are receptive to print have been introduced. These films can be used to achieve ambient effects supporting brands or purely for the decorative benefits Etch Effect Window graphics deliver.

Etch effect films can be used in concert with other self-adhesive media to create highly detailed window graphics that are both attractive and functional. Etch effects used in interiors, on panels in partition structures for example, achieve a degree of privacy and are valued for their decorative effects too.


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Fascia Signs

Cafe Sign and Shop FrontFascia signs are signs that are fixed to the space usually available for such purposes above a shopfront. They typically will span the extent of the shop frontage and be positioned above the shop’s windows and entrance doors.

A fascia sign may be either illuminated or non-illuminated. Materials used in the construction of fascia signs include plastics such as acrylic, metals such as aluminium and even wood and composites. Any and all of these material may feature in a single fascia sign.

Illumination for modern fascia signs is usually provided by LEDs arranged in arrays. Such arrays of LEDs typically backlite a panel of plastic upon which lettering and other design elements may be adhered or inlaid into stencil cut apertures in the panel.

Fascia signage needs careful consideration in the design stage. A fascia sign may be bracketed to its left and right by signs identifying other businesses. A typical high street may have very long terraces of shop. It is desirable that a shop sign be distinguished from its neighbours, but restraint must be exercised as planning considerations need to be observed and signs which are, for example, too bright might attract scrutiny and be ordered to be removed.

Facia signs’ design involve engineering disciplines. Fabrications typically comprises a so-called sign case produced using a systemised suite of aluminium extrusions. These extrusion are cut to length, mitred and assemble to form a box-like structure which can accommodate the lighting elements and the sign face. The sign face may be hung using a further specialist extrusion fixed to the face of the sign case.

Fascia Signs require maintenance if they are to function optimally. Airborne polluting matter can accumulate in parts of the sign and in time detract from its appearance or impair its performance. It is usual for sign companies to offer a maintenance programme or at least be able to attend and maintain an installed sign.


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One Way Vision Window Graphics

Contra Vision Exterior View delivers great image impactOne way vision window graphics, also known as see-through graphics, enable the use of windows, or any glazed panel, for the deployment and display of advertising messages, decorative effects, security or privacy measures, and directional signing among other types of printed and applied graphics.

Applied one way vision graphics are also commonly referred to as Contra Vision or Contravision. Contra Vision is in fact a trademark that identifies a UK and USA based company of the same name and many of the products and technologies, supporting the production of one way vision graphics, which it sells or licenses to other materials manufacturers.

A typical one way vision graphics will comprise a design printed upon a specialised perforated window film. The film further comprises a white surface, a black surface and an adhesive layer the whole assembly being provided with numerous perforations arranged in a staggered pattern.

The design is printed on the white side of the film and then the whole assembly is adhered to a window or other transparent panel. The design will be visible to observers on the design side of the panel, while those on the other side will see through the panel as though the applied design were not there at all.

Being seen from one side and not being seen from the other, enables the use of windows to display graphics even in locations where a view out must be maintained. It is known for whole buildings to be wrapped in such materials thus creating landmark scale advertising statements.

Contra Vision delivers a clear view out and privacy  for those inside.By carefully managing light levels, it is possible for graphics manufacturers to create, for example, window displays where the applied message itself can be seen through to an article beyond. This practice is used to extend the reach of point of sale campaigns to the pavement outside shop windows and is know to be very effective.

The use of one way vision graphics materials and Contra Vision products in particular has become very popular in the field of privacy. It is often desired to maintain a view through a window from the interior of a building and yet stop those outside seeing in. Privacy window films, including perforated window films accomplish this at little expense. Applied films are often left unprinted.

One of the major areas of application for one way vision window graphics is transport advertising. Typically applied to the windows of bus fleets, such graphics deliver out-of-home advertising campaigns on behalf of major brands and exert influence in pedestrianised zones where other forms of advertising might be regulated.

Careful selection of the material used to produce perforated one way vision window graphics can influence the strength of the image displayed versus the degree of see-through accomplished. Typical percentage include 80/20 in favour of the image, 60/40 30/70 and 50/50.

Digitally printed one way vision window graphics are available in very low volumes or where data is variable.


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Temporary Hoarding Graphics

Hoarding Graphics Access PointTemporary hoardings fitted with temporary hoarding graphics are now commonly employed to physically exclude passers-by from work sites in shopping centres, to obscure the view of works and to turn an otherwise empty retail space into something looking more like a business in waiting.

In shopping centres, churn in a centre’s tenant roster often means that rows of occupied premises are punctuated with empty ones. This can spoil the impression of a shopping centre overall and so it is now common practice to erect a temporary hoarding in front of such empty units.

Temporary hoarding graphics commonly feature a design that resembles a shop interior. This interior may promote the trade or business of an incoming tenant or the brand of the shopping centre itself.

The structure supporting the temporary hoarding graphics may, within it, feature an access door providing a way into the premises behind for construction staff engaged in shop-fitting, electrical installation works , the installation of shopping centre signs or other building trades. The hoarding provides a barrier between the site and the public.

Hoarding Graphics used as backdropTemporary hoarding graphics are typically made from digitally printed self adhesive vinyl. Such material is easy to apply to the hoarding construction and relatively inexpensive. The expected life of temporary hoarding graphics is usually measured in months and both installation and removal dates can be planned with some precision. Installation of temporary hoarding graphics in malls and in shopping centres is usually undertaken when the premises are closed to the public for safety and the efficient operation of the surrounding retail space.

The potential of temporary hoarding graphics as a medium for out of home advertising has not been lost on brands and those with events or places to promote. However, the fact that the shopping centre owner is effectively a media broker means that such spaces will not be used to promote anything contrary to their interests.


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Vehicle Livery

Can graphics can span several vehicle panelsVehicle Livery broadly describes a class of graphics that are applied to vehicles, such as vans, busses and trucks, primarily with the intention of advertising brands or promoting the commercial interest of the vehicles’ owners or operators. Vehicle Livery is typically produced using specialist wide-format printing hardware, vinyl cutting plotters or a combination of the two.

A minimal Vehicle Livery might comprise nothing more than an arrangement of cut and applied lettering in a given style or colour, or a much more elaborate design with printed elements including pictures of product or complex matter that could not be rendered in a single colour.

The medium used to produce a Vehicle Livery is, most commonly, self-adhesive vinyl. Such vinyl might have properties that make it conformable so that it can cover the complex surfaces of the vehicle contours and accommodate changes in direction curves’ radii. One such material is Metamark MD-X. This material is receptive to print and can be easily cut so it can easily fulfil the need to produce the elements of a Livery.

Limitations in materials and imaging technologies once imposed limits on the practical extent to which a Vehicle Livery can cover a given vehicle. Today’s technologies remove this limitation meaning the every panel surface can convey a message, display a picture or have its colour changed.Van graphics even work on the roof of a van

Using vehicle body colour as an element of Livery is a growing practice. A vehicle, for example white van, can be totally covered in a corporate colour, for example a particular green, and have the further elements of the livery, lettering for example, applied on top of the new colour. When the vehicle lease expires, the Vehicle Livery can be removed leaving a pristine van underneath. This achieves higher residual value in the vehicle.

Vehicle Livery is available to suit all budgets and so represents a very practical, cost effective means of broadcast promotion. Typically, brands use Livery as an identity continuation, livery can also promote a sense of place.

Recently, devices such as QR codes, links to websites and social media accounts have been used to further connect the observer with the promoter’s livery.


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Wall Graphics

Wallpaper Mural Corridor ViewWall Graphics represent an attractive means of transforming any expanse of wall-space, inside or out, permanently or temporarily, and in domestic, commercial or public spaces. Applied wall graphics can depict a design or pattern, a picture such as a mural, or a colour or printed texture. Unlike wall coverings, such as wallpaper, that are typically produced using printing technology which require that a design repeats at intervals, digitally printed wall graphics do not have such constraints.

Wall Graphics are produced using digital printing technology, often a wide format inkjet printer. Able to print wall covering materials over a metre wide, these printers produce photographic resolution output. The origination that ultimately drives the printer is digital too. This means that no silkscreens, lithographic plates, flexographic stereos, or engraved gravure rollers are needed and the corresponding costs are avoided. Volume driven economics are changed by digitally printing wall graphics too. Low volume are practical and affordable.

Material species are know for producing digitally printed Wall Graphics which are very similar to those materials known in the production of conventionally printed wallpapers and wall coverings. Most digitally printed wall graphics utilise material species featuring pressure sensitive adhesives and so require no liquids or pastes in order to apply them.Wallpaper Mural Design

Being free of the constraints imposed by legacy printing technologies means that the content printed upon modern wall graphics can comprise practically any subject matter. For example, an agency selling dwellings could have a wall of its premises dedicated to a map of the locality. Similarly, a theme drawing on childhood could be used in a child’s bedroom. Restaurants could have ambience enhancing landscapes, schools elements of curriculum material.

Applied graphics can, in commercial settings, be used for highly impactful display of data on a temporary basis. Results for a sales meeting, or infographics for example. Adhesives are known that support the clean and complete removal of applied material used in such applications.

Graphic designs for walls are often promoted by their producers and enabling the display of anything the customer is capable of imagining. This frames the subject well. Such versatility is only amplified further when it is considered that any wall or surface inside or out is potential a space that digitally printed wall coverings could transform.


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