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Fascia Signs

Cafe Sign and Shop FrontFascia signs are signs that are fixed to the space usually available for such purposes above a shopfront. They typically will span the extent of the shop frontage and be positioned above the shop’s windows and entrance doors.

A fascia sign may be either illuminated or non-illuminated. Materials used in the construction of fascia signs include plastics such as acrylic, metals such as aluminium and even wood and composites. Any and all of these material may feature in a single fascia sign.

Illumination for modern fascia signs is usually provided by LEDs arranged in arrays. Such arrays of LEDs typically backlite a panel of plastic upon which lettering and other design elements may be adhered or inlaid into stencil cut apertures in the panel.

Fascia signage needs careful consideration in the design stage. A fascia sign may be bracketed to its left and right by signs identifying other businesses. A typical high street may have very long terraces of shop. It is desirable that a shop sign be distinguished from its neighbours, but restraint must be exercised as planning considerations need to be observed and signs which are, for example, too bright might attract scrutiny and be ordered to be removed.

Facia signs’ design involve engineering disciplines. Fabrications typically comprises a so-called sign case produced using a systemised suite of aluminium extrusions. These extrusion are cut to length, mitred and assemble to form a box-like structure which can accommodate the lighting elements and the sign face. The sign face may be hung using a further specialist extrusion fixed to the face of the sign case.

Fascia Signs require maintenance if they are to function optimally. Airborne polluting matter can accumulate in parts of the sign and in time detract from its appearance or impair its performance. It is usual for sign companies to offer a maintenance programme or at least be able to attend and maintain an installed sign.

 

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Temporary Hoarding Graphics

Hoarding Graphics Access PointTemporary hoardings fitted with temporary hoarding graphics are now commonly employed to physically exclude passers-by from work sites in shopping centres, to obscure the view of works and to turn an otherwise empty retail space into something looking more like a business in waiting.

In shopping centres, churn in a centre’s tenant roster often means that rows of occupied premises are punctuated with empty ones. This can spoil the impression of a shopping centre overall and so it is now common practice to erect a temporary hoarding in front of such empty units.

Temporary hoarding graphics commonly feature a design that resembles a shop interior. This interior may promote the trade or business of an incoming tenant or the brand of the shopping centre itself.

The structure supporting the temporary hoarding graphics may, within it, feature an access door providing a way into the premises behind for construction staff engaged in shop-fitting, electrical installation works , the installation of shopping centre signs or other building trades. The hoarding provides a barrier between the site and the public.

Hoarding Graphics used as backdropTemporary hoarding graphics are typically made from digitally printed self adhesive vinyl. Such material is easy to apply to the hoarding construction and relatively inexpensive. The expected life of temporary hoarding graphics is usually measured in months and both installation and removal dates can be planned with some precision. Installation of temporary hoarding graphics in malls and in shopping centres is usually undertaken when the premises are closed to the public for safety and the efficient operation of the surrounding retail space.

The potential of temporary hoarding graphics as a medium for out of home advertising has not been lost on brands and those with events or places to promote. However, the fact that the shopping centre owner is effectively a media broker means that such spaces will not be used to promote anything contrary to their interests.

 

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