Views probably don’t come any more iconic that the ones enjoyed by our client’s latest venture in rooftop restaurants and bars…
Location. Location. Location. So goes the legend about priorities when looking for property, whatever its purpose. The sentiment behind that is written large in one of our client’s latest ventures. It answers to the name of Kitty Hawk, it overlooks some of London’s most famous landmarks, Trafalgar Square among them, and it can justly claim to be one of the capital’s most anticipated new rooftop bars and restaurants.
Being in the same room with our client ETM when plans are afoot for a new venture is an energising experience. They know their business down to the tiniest little detail, they know what makes a hospitality-centred venue tick and work, and they’re possessed of boundless imagination and creativity. That makes for a great conversation when Voodoo connects.
EXTERIOR GLAZING…
LASER CUT…
ETCH EFFECTS…
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It’s amazing what the Voodoo DesignWorks could do for you. It’s all in our brochure and we have one with your name on it.
Their newest venture is Kitty Hawk. It’s a rooftop bar and restaurant overlooking Trafalgar Square and its surrounds. It’s been made into a wonderful place to be whether you’re looking for a convivial drink or a world-class dining experience. The atmospheric highlights are spot-on and it lives up to all of its positive billings and great reviews.
Voodoo’s part in the exercise that delivered Kitty Hawk has its highlights too. We were handed what amounts to an empty space above the streets of London, a blank slate from which to summon an identity, and the benefit of a few great creative brainstorming meetings.
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As is our way, we set-to with a very broad brush and developed a mood board with place-holders in situ until we could engage with the design of a logo and other brand elements. Sometimes, things just go well. The place-holders got a really enthusiastic reception from our client and we were just asked to refine them. That’s not something that happens often but it did give birth to a great looking restaurant brand in this instance. There’s some typographer’s tricks going on in the tight assembly of lettering but, other than that, it’s a minimalist’s dream, quietly radiating quality without barking its own credentials in brazen self-promotion.
The logo became some exquisite fascia signage in our Bristol workshop. Looking totally in character in its revered surroundings but embodying use of modern materials and techniques. The theme carries itself to the interior with a discrete scattering of identity continuations, crisply defined and laser-cut, all making their contribution to the ambient branding.
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Voodoo Connect – It’s a great way for us all to discuss your project live and the quality is simply amazing.
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We used cut and applied etch-effect films on some of the available glazed surfaces noting that difference between that and basic chemical or blast etching is indistinguishable these days. We did some very nice work on a glazed balustrade too with a motif in printed detail upon an ultra clear applied film that just vanishes into the glass.
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If you’re ready to discuss your project we’re ready to listen. Let’s get your ideas on the table and move your sign project forward.
We’re happy. Our client is happy. Kitty Hawk is now a London landmark within which lots of great experiences are going to happen. ETM has a streak of real genius when it comes to raising a building to a new purpose. We’re nothing less than delighted that we’ve had the opportunity to help.