Wayfinding signs

This page will help you if you’re looking for a company able to manage the often daunting complexities of designing, manufacturing, installing and maintaining an effective wayfinding signs programme. It will help you take the fist step to get your project started and to quickly get a design basis agreed. Voodoo has been helping people find the way for many years and we’ll be delighted to help you find yours too. All roads lead to Voodoo.

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A digital printed wall graphic used as directional signage in a car park
Folded aluminium trays with edge wrapped printed graphics used as directional signage

Q: What are Wayfinding Signs?

A: Wayfinding Signs are signs that help visitors to large establishments quickly locate their intended destination and then find the way to it via the most efficient route. Similarly, wayfinding signage can help motor traffic when it’s in an area not subject to statutory road signs, for example in the car park of a large establishment.

Signs that help people find their destination in a large building are very often known as directory signs. Such signs are usually constructed so that any destination element they contain can be easily replaced or updated. In large buildings, a given room may change its purpose, or an office may have a new occupant. In such circumstances, the directory must be updated.

Once an intended location has been established by a visitor, the wayfinding programme or directory signing scheme guides them to their destination by pointing the way at any location where the direction may be ambiguous. Such signs may use colours, symbols or rely on highly legible type to do the job.

Wayfinding is sometimes assisted by the addition of a so-called tidal sign control system. It may be desired for example, if a particular lift or elevator is busy, to direct foot traffic to another. Where such conditions are anticipated, tidal signs can be employed.

Wayfinding signs can never be considered in isolation. If any part of a scheme is to function optimally the sign’s design needs to be considered as a part of the whole programme. It is not unknown for a programme to, ironically, “lose its way” due to poor initial design or maintenance. Voodoo is available to survey and audit signing programmes and advise in terms of remedial measures.

To function effectively, a directory signing system has to be accessible. It needs therefore to consider the needs of people who may have impaired vision or other impediments. Here at Voodoo, we take that principle as a grounding influence in every wayfinding signage program we deliver. Find your way to Voodoo, and the job it more than half done.

A great wayfinding scheme is one that people barely notice. It just works. One that works, just, though intrudes continually into your working efficiencies and costs everyone time and money. Our signs keep people moving the right way and get them quickly to their intended destination. You shouldn’t need to stop and ask – the answer should never be more than a glance away. Get Voodoo to design, manufacture and install your programme and it the answer is there. Get us to maintain it too, and it always will be.

Q: How are wayfinding signs made?

A: The components used in the construction of a wayfinding programme are highly systemised and modular. They can comprise parts of a known “sign system,” or be entirely bespoke in nature. Voodoo is able to work with either model.

A typical sign system will be made from extruded aluminium parts and the plastic mouldings needed to assemble those parts into the various types of signs the wayfinding programme requires.

The aluminium can be coloured, for example by various painting processes including powder coating, or it can be left in an anodic finish. Lettering is typically provided where needed with the application of computer cut type adhered to the sign elements. Contrasts are crucial so colours are very important.

In terms of importance, an effective site survey is number one on the list of prerequisites for effective way finding. The survey produces a manual which prescribes the signs needed and documents them for the purpose of maintaining a revisions log. In this way, changes can be made quickly at any time they’re needed in the future, and the programme will get off to the right start.

Wayfinding programmes can employ non-system sign types too. For example, it may be desirable in a car park to have legends that are very large and beyond the scope of a modular sign system. It’s the circumstances that dictate the sign needed. Consult Voodoo and your modular signage programme with be the precise one you need. No more. No less.

Refer to the examples, constructions and materials below:-

Examples of Wayfinding signs in Production

Exterior, modular way finding sign systems components
Exterior, modular directional sign systems components
Exterior, modular directional sign systems profiles

Car Park Wall Graphic Wayfinding Sign

Digitally printed, way finding wall graphics informing direction in a car park
A suspended directional sign in a car park
A way finding wall graphic in the stairwell of a car park

Modular Signage Directory

A wall mounted, modular way finding sign
A post panel modular way finding sign
Blank modular wayfinding signs ready to receive graphics

Colour Coded Wayfinding Graphics

Wall mounted directional signs with green colour coding
Wall mounted directional signs with blue colour coding
Wall mounted directional signs with yellow colour coding

Projecting Wayfinding Sign

Projecting directional sign for a hospital
Curved Projecting shop sign with digitally printed graphics
Double sided projecting sign giving directions to toilets

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