WE DESIGN BRANDING AND LOGOS

If your business is a start-up and you have big ambitions for it, it’ll need branding assets, such as a logo, that can instantly give it distinctive character and complexion of quality. As you’ll probably know, engaging high-octane designers and other creatives and agencies comes at a price. Engage Voodoo DesignWorks and it’s a price you can afford.

We’ve delivered the full range of agency services to some of the biggest and most recognised brands out there. We very proud of the countless start ups we’ve helped on their way too. We’ll create you a complete package of branding assets at a more than reasonable price. We can start from scratch. We can improve and polish ideas of your own. If you’ve got a brand and it needs a rethink, our creative team can do that too.

Take the first step now. It costs nothing to share ideas with Voodoo DesignWorks.

A: ‘Logo’ is short for logotype and, simply stated, it’s a device that identifies something. Logos can comprise very complex arrangements of geometric elements, type, colours and other visual devices. The best tend to be simple and yet are instantly recognisable and very memorable.

A logo isn’t something you can change at a whim. It’s a very valuable business asset and has to be treated as such. Properly designed, a logo is portable across a variety of media. So if it needs to be reproduced in a place where colour isn’t possible, it can be without losing its essence or the substance of its meaning.

Logos occur in huge variety and invoke very desirable feelings in those who see them. Once an equity in a design is built, logos can be reproduced endlessly and they take a brand’s message and positive associations wherever they are seen. Logos can confer exclusivity in otherwise deeply commoditised markets. A logo makes a business stand out for all the right reasons.

A: Designing a logo begins with understanding the product, business or service that the logo needs to ‘brand.’ Ideas are then formed and iteratively worked to simplify or elaborate them until a core is built and developed. What goes in is creativity and time. What comes out is distinctive and elegant.

Logos need to communicate and become recognisable. A scribble of colour that’s illegible and seen on a very distant horizon can be deciphered by the observer and communicate its owner’s brand long before the device is legible. Colour then forms an important part of logo design and should be well managed.

Logo design needs to be considered in a context of the device’s working environment too. Some designs would be considered wholly inappropriate if seen in a context that counterpoints a purpose. Type is very powerful communicator and an ornate face would not reflect well seen for example on an earth moving machine.

A: Logos can be deployed very widely and across a range of media. Logos are seen in print, for example on business stationery. They are present in online assets such as websites. They’re seen on work-wear and on company-owned transport fleets. They are realised as signs too of course.

Logos can be used, in short, practically anywhere they need to deliver a brand’s message. It’s this diversity of application possibilities that confers a huge responsibility on the designer to get things right. The logo must be able to be reproduced in whatever medium the business it brands needs.

Logos can’t be used unless they’re owned or licensed by an owner. That means they’re primarily a means of conferring something exclusive on a business. Get that right and your business speaks without ever opening its mouth. Get it wrong and you’re anonymous. Getting it right is not difficult. Call Voodoo DesignWorks and let’s get something started.

Voodoo is an affordable and very capable design company. It costs nothing at all to explore options with Voodoo and there’s lots of ways to do that:

You can call us on 01454 202070

We can call you.

We can set up a one-to-one or one-to-many online broadcast to show you what we do – you see us, but we don’t see you.

We can send you a brochure that tells you a little more about us.

We can assemble a custom information pack for you if you tell us a little about your needs.

Voodoo DesignWorks is at your disposal. We’ll design the logo and branding you need – at a price you can afford.