Banners - Promotional Promotional Banners represent a very cost effective way of adding a big splash of colour and impact wherever there’s a need for eye-catching graphics on a temporary basis. Promotional Banners are easy to transport, and simple for the end-user to install or deploy.

Promotional Banners can be made from many different types of material dependent upon the intended size and application of the article. At its very simplest, a banner will be made from a piece of printable plastic material with an eyelet at each of its corners. More elaborate constructions are required if the banner is large or installed in exposed locations.

A so-called “scrimmed” vinyl material is very popular for banner manufacture. A “scrim” is a loosely woven reinforcing “fabric” made from polyester fibres and whose manufacture is technically demanding. This scrim will be coated during manufacture with one or more layers of printable plastic in the best constructions. Cheaper constructions are laminated.Sail Banner

To produce a large promotional banner from a scrimmed material, the material is first printed in a suitable wide-format inkjet printer. The banner material is somewhat soluble in the ink used and so the result is very durable. After printing, the banner may be subject to hemming using an ultrasonic or heat generating tool and then it will have eyelets installed. Hemming and eyeleting are, together known as finishing.

Promotional Banners can also be printed on open weave materials known to those skilled in the art of wide format printing as meshes. It is a common misconception that a mesh material achieves a more favourable wind loading but in fact, weight saving is an equally desirable result imparted when using mesh constructions.

Banner - Digitally PrintedWhile banners have a very well defined remit in low cost promotion, the promotional banner medium has evolved and overlaps into an area once reserve for higher quality graphics. So-called “pull-up banners” are becoming very popular for their portability, low cost and very high quality print.

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Digitally Printed MenusMenus present customers in locations such as restaurants and bars with a selection of available foods and beverages the host establishment has available for serving. Traditionally a menu typically comprised a printed card but more recently menus are printed or painted on walls, boards, free-standing signs and other such structures.

A menu board is known which uses mixed media to very creative effect in presenting customers with available options. The menu board comprises a frame bordering an area of print containing illustrations of food items. Also within the bordering frame is an area comprising a specialist material that is receptive to chalk markings. The menus is thus able to display both permanent printed illustrative items and variable texts in chalk.

Menus very often must accommodate rapidly changing items, for example “specials” or items with seasonal or limited availability. In such situations, a specials board may be used an this very often includes a specially fabricated surround bordering a temporary printed list.

Digital menus are well known and increasingly used, for example in fast food outlets. These comprise flat-panel screens, usually in an abutting array, upon which is displayed pictures and text comprising a menu. The display can be animated to make the product offering more enticing with cinematic devices such as zooming and panning being used.

The content displayed by digital menu screens is typically deployed wirelessly. Information can be narrow-cast to an estate of screens and so the offer can vary from location to location. Such displays have benefitted from advances in display technology and are bright enough to display a menu in a well lit area. They have yet to penetrate more traditional establishments where printed articles are felt to be more in keeping.

A menu for a pub or restaurant is often displayed outside the establishment and so menus capable of withstanding exterior conditions are known.

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Pavement Signs

Pavement sign with weighted base Pavement signs or kerb signs exist in great variety. One variant is known as an A Board. Typically comprising two rectangular boards or panels, each joined to the other at one of the rectangles’ short edges by a hinge. The available movement of the hinge is usually constrained so that when the boards are moved apart around the hinged axis, the assembly assumes an A like form and is free-standing in repose.

Other designs of pavement signs are known. For example a free-standing design comprising a footed frame retaining within the frame a panel held in a hinge-like fashion on the uppermost of its short edges. The panel will move and so catch the eye in even slight breezes.Rotating style pavement sign

Also using the wind as a means to animate it, a known design employs an aerofoil-like cross-section in two opposed member elements with an air spill-way between the two. This construction causes the element to rotate in wind and so display to the observer a first surface and, upon rotation a second. Basic animation techniques in the print design applied to such sign create the illusion of movement in the sign’s subject matter.

Some pavement signs are safe to leave on the pavement in all weathers. Designs featuring two opposed sheet steel members “luff” in high winds and so spill the air that would otherwise move them or blow them over.

Pavement sign with a weighted basePavement signs can be conveniently deployed and folded and stored when not it use. The can be moved from one location to another and so are useful for mobile businesses, for example roadside cafes, to identify their whereabouts.

Pavement signs are typically “decorated” using digitally printed matter. This printing technology makes low volume viable and so keeps the costs of producing and supplying pavement signs affordable and cost effective in terms of the effect achieved.

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Pull-Up Banners

Roller BannerPull Up Banners comprise a printed banner rolled upon itself and contained, under gentle spring pressure opposing the winding direction within a piece of portable and protective hardware. The rolled banner can be deployed by pulling it against the spring pressure and retaining it once extended with a strut abutting the banner edge and the hardware. The hardware serves as a foot and the pull up banner is thus free-standing when extended.

The materials used in free-standing pull up banners are usually of premium quality. This means that they are mechanically sound and so resist repeated winding, and have a highly developed surfaces so that they resolve high levels of detail to photo quality. The materials are also resistant to various modes of photo degradation such as fading, yellowing and cracking.

Pull up banners’ stands are very compact being only marginally wider than the banners they contains. It is reasonably light when loaded and usually has a handle making it easily portable. This design of display is not particularly stable in winds and so is best used for indoor applications, for example at exhibitions, experiential events and seminars.

Pull up banners can, if required, have the printed banner element replaced. This is a job for a person ideally skilled in handling print and such banner hardware. The life of the hardware unit is considerably greater than that of the printed graphics it contains and so is designed to be used with repeated content changes.

Many hardware designs are known with the primary differentiation being the aesthetic element. Various sizes are available with the largest widths only being limited by the practicalities of handling. Costs, while not in the same spectrum as unsupported banners are very reasonable and because of this, roll up banners are pressed to many purposes including the construction of basic exhibition stands.

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Vehicle Livery

Can graphics can span several vehicle panelsVehicle Livery broadly describes a class of graphics that are applied to vehicles, such as vans, busses and trucks, primarily with the intention of advertising brands or promoting the commercial interest of the vehicles’ owners or operators. Vehicle Livery is typically produced using specialist wide-format printing hardware, vinyl cutting plotters or a combination of the two.

A minimal Vehicle Livery might comprise nothing more than an arrangement of cut and applied lettering in a given style or colour, or a much more elaborate design with printed elements including pictures of product or complex matter that could not be rendered in a single colour.

The medium used to produce a Vehicle Livery is, most commonly, self-adhesive vinyl. Such vinyl might have properties that make it conformable so that it can cover the complex surfaces of the vehicle contours and accommodate changes in direction curves’ radii. One such material is Metamark MD-X. This material is receptive to print and can be easily cut so it can easily fulfil the need to produce the elements of a Livery.

Limitations in materials and imaging technologies once imposed limits on the practical extent to which a Vehicle Livery can cover a given vehicle. Today’s technologies remove this limitation meaning the every panel surface can convey a message, display a picture or have its colour changed.Van graphics even work on the roof of a van

Using vehicle body colour as an element of Livery is a growing practice. A vehicle, for example white van, can be totally covered in a corporate colour, for example a particular green, and have the further elements of the livery, lettering for example, applied on top of the new colour. When the vehicle lease expires, the Vehicle Livery can be removed leaving a pristine van underneath. This achieves higher residual value in the vehicle.

Vehicle Livery is available to suit all budgets and so represents a very practical, cost effective means of broadcast promotion. Typically, brands use Livery as an identity continuation, livery can also promote a sense of place.

Recently, devices such as QR codes, links to websites and social media accounts have been used to further connect the observer with the promoter’s livery.


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