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Vehicle Livery

Can graphics can span several vehicle panelsVehicle Livery broadly describes a class of graphics that are applied to vehicles, such as vans, busses and trucks, primarily with the intention of advertising brands or promoting the commercial interest of the vehicles’ owners or operators. Vehicle Livery is typically produced using specialist wide-format printing hardware, vinyl cutting plotters or a combination of the two.

A minimal Vehicle Livery might comprise nothing more than an arrangement of cut and applied lettering in a given style or colour, or a much more elaborate design with printed elements including pictures of product or complex matter that could not be rendered in a single colour.

The medium used to produce a Vehicle Livery is, most commonly, self-adhesive vinyl. Such vinyl might have properties that make it conformable so that it can cover the complex surfaces of the vehicle contours and accommodate changes in direction curves’ radii. One such material is Metamark MD-X. This material is receptive to print and can be easily cut so it can easily fulfil the need to produce the elements of a Livery.

Limitations in materials and imaging technologies once imposed limits on the practical extent to which a Vehicle Livery can cover a given vehicle. Today’s technologies remove this limitation meaning the every panel surface can convey a message, display a picture or have its colour changed.Van graphics even work on the roof of a van

Using vehicle body colour as an element of Livery is a growing practice. A vehicle, for example white van, can be totally covered in a corporate colour, for example a particular green, and have the further elements of the livery, lettering for example, applied on top of the new colour. When the vehicle lease expires, the Vehicle Livery can be removed leaving a pristine van underneath. This achieves higher residual value in the vehicle.

Vehicle Livery is available to suit all budgets and so represents a very practical, cost effective means of broadcast promotion. Typically, brands use Livery as an identity continuation, livery can also promote a sense of place.

Recently, devices such as QR codes, links to websites and social media accounts have been used to further connect the observer with the promoter’s livery.

 

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Wall Graphics

Wallpaper Mural Corridor ViewWall Graphics represent an attractive means of transforming any expanse of wall-space, inside or out, permanently or temporarily, and in domestic, commercial or public spaces. Applied wall graphics can depict a design or pattern, a picture such as a mural, or a colour or printed texture. Unlike wall coverings, such as wallpaper, that are typically produced using printing technology which require that a design repeats at intervals, digitally printed wall graphics do not have such constraints.

Wall Graphics are produced using digital printing technology, often a wide format inkjet printer. Able to print wall covering materials over a metre wide, these printers produce photographic resolution output. The origination that ultimately drives the printer is digital too. This means that no silkscreens, lithographic plates, flexographic stereos, or engraved gravure rollers are needed and the corresponding costs are avoided. Volume driven economics are changed by digitally printing wall graphics too. Low volume are practical and affordable.

Material species are know for producing digitally printed Wall Graphics which are very similar to those materials known in the production of conventionally printed wallpapers and wall coverings. Most digitally printed wall graphics utilise material species featuring pressure sensitive adhesives and so require no liquids or pastes in order to apply them.Wallpaper Mural Design

Being free of the constraints imposed by legacy printing technologies means that the content printed upon modern wall graphics can comprise practically any subject matter. For example, an agency selling dwellings could have a wall of its premises dedicated to a map of the locality. Similarly, a theme drawing on childhood could be used in a child’s bedroom. Restaurants could have ambience enhancing landscapes, schools elements of curriculum material.

Applied graphics can, in commercial settings, be used for highly impactful display of data on a temporary basis. Results for a sales meeting, or infographics for example. Adhesives are known that support the clean and complete removal of applied material used in such applications.

Graphic designs for walls are often promoted by their producers and enabling the display of anything the customer is capable of imagining. This frames the subject well. Such versatility is only amplified further when it is considered that any wall or surface inside or out is potential a space that digitally printed wall coverings could transform.

 

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