Archives

Voodoo designs shop signs for Consol so as to deliver a cohesive brand identity while accommodating the need for the individual approach that having many premises requires. Accordingly the client buys what amounts to the whole gamut of bespoke retail signs.

Shop fascia signs are just part of the output. Projecting illuminated signs are popular and get the attention of pedestrian traffic. Window graphics provided identity continuations. Internal Point Of Sale adds its voice to the overall promotion and business branding. “How can I brand my business?” is a question that’s wrapped up in most briefs to Voodoo. The answer is, consider all available options fully – then decide on the sign project that fits the need. Voodoo can advise.

Making shop signs is a hands on job when the need is spread over such a diverse estate. Everything is effectively a one-off. Voodoo manufactures signs for Consol using modern production hardware that ensures brand consistency. That involves some very serious design skills. Thankfully, the Bristol based designers who work at Voodoo have the expertise needed.

It starts in the case of Consol with a sign survey which ensures that everything fits the premises perfectly. We make subtle design layout adjustment for scale and space. The result is a shopfront sign that fits the shopfront perfectly.

Simon Weaver, Production Director at Voodoo comments.

“Every time a production job arrives for our client Consol, we know we’re into a ground up sign design and manufacturing exercise. We maintain a solid production audit of course but it’s a rare event that sees us using designs twice. We don’t have to do it that way – we choose to.

“We could do a bit of shut and fit but that would be to the detriment of the quality of the job in question. Consequently, we take the view that when someone comes to us for illuminated signs, branding a business, everything we make has a duty to the whole. That is why Voodoo designs and manufactures signs the way we do. Get in touch and see what we could do for your signing programme.”

The sun doesn’t shine every day so it’s good to know that you can top up that holiday tan when you need to. Because of illuminated signs and graphics by Voodoo, if there’s a Consol nearby, you’ll be able to find it.

Shopping Centre Signs maker – Voodoo DesignWorks was responsible for the shopping centre signs and the popular retail development’s look and feel of a certain outlet centre. That outlet centre is Gloucester Quays who attract top quality occupiers. Among its recent arrivals – Calvin Klein. Shopping Centre Signs often obey by rules which contribute to an harmonious interpretation of shopping centre’s branding standards and we use these rules to inform basic sign design.

Voodoo worked with Calvin Klein designers to reach an approved design that worked for the Calvin Klein brand, and for the Gloucester Quays retail development. From there, it was a case of letting the brief loose in the Voodoo production department.

We always use the right materials when it comes to Shopping Centre Signs because quality matters. The team started by cutting 20mm thick lettering from clear Perspex acrylic. We meticulously flame polished the lettering so as to yield a glassy edge. The Voodoo team then backed the lettering with a specialist diffuser made from acrylic. The added prismatic diffuser pattern embossed added its own nuances to the light.

The tray for the sign was routed by the Voodoo production department from specialised bonded aluminium which was then folded to the required shape so forming a structure. Apertures for the lettering were cut and the assembled letters pushed through the apertures and secured.

The sign’s even and bright illumination is provided by an array of LEDs in the fabricated sign tray. Because LEDs run cooler than the fluorescent illumination sources of old, don’t drift off colour and they start reliably at the flick of a switch and as a result use less energy. They also make it easier to get illumination to distant corners and they’re relatively robust.

Installation of the sign at the shopping centre was straightforward. Because the Voodoo installation team are no strangers to the shopping centre, or to shopping centre signs, access was easy. Thanks to good preparation, the installation fits like a glove. Client is happy. Shopping centre is happy. One more shopping centre sign delivered by Voodoo.

The face of retail development has changed out of recognition since the advent of the shopping centre. Making signs for shopping centres requires that the centre itself and its overall branding works with the its clients and occupiers.

Calvin Klein at Gloucester Quays is just one example. We’ve been involved with many other shopping centres and retail outlets.

Tony Baxter, Director of Voodoo comments. “Working with shopping centres is a major part of life at Voodoo. Consequently, we’ve found ways of working to the tightest of brand compliance standard and delivering what retail clients need. It takes creativity and inventiveness. No shortage of that here. Get in touch with us and see what can fo for you.”