Impressing a new identity upon something that already has its own celebrity isn’t without its challenges but we have a gift for looking at problems like that in terms of the solutions that solve them. And so it was with ‘BNB.’ We had great support from our client who participated in the creative processes and together we landed on something that’s really special to us, and that does exactly what our client wanted it to do.

We produced a Brand Bible centred around a new logo we designed. As we’re fond of saying, Voodoo is cast in the role of a signmaker but the company is also a commercial designer of some repute. The Brand Bible does the job it’s meant to do – it doesn’t give anyone contracted to work with our client’s shiny new assets any latitude for reinventing, bastardising, or meddling with them. That’s not to say it confines creative application – it doesn’t. It just ensures that anything from merch to press advertising produced in our client’s name reflects our client’s ID, and does so well.

We’re particularly attached to the logo despite it being one among others beyond count we’ve created over the years. It’s an evidently simply assembly of elements that reads as a double ‘B’ but its arrangement and geometry speak realms. We dedicated a page in the Bible to explain but it merits repeating. There are intersecting elements that suggest a crossing-of-ways or a point of community focus. The wavy bottom edge acknowledges reflections, perhaps in a swimming pool. The bowls of the B itself morph to become hand-rails to exit and enter a pool and even the voids in the B manage to look a little like pool floats. Design works best when restrained and used to contrast and counterpoint a context. We’ve been told our logo achieves that.

This was all reduced to practice recently when we got the chance to make new office signage in the name of promoting this new ID for BNB. That worked out brilliantly and succeeded in turning the iconic building into a distinctive part of the community that’s respectful of its recent, and not-so-recent past and its local standing.

BNB was quite the journey for our creatives and the outcome one that we’re proud to associate with Voodoo DesignWorks. It’s hard to put a price on such a thing from an exterior perspective but it surely has to start with the difference in value between any old office space, and something with a distinctive and colourful ID that confers quality and a real sense of location. That in turn makes the location desirable and the basic idea of offices accommodated in notable buildings is known to be scalable anywhere.

Were you to want to explore something similar with Voodoo DesignWorks, a door-opening conversation with our team costs nothing at all. We’d genuinely welcome your call and the opportunity to look at your project.